Movies Review

Air

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Air movie poster

Release Date

April 5, 2023 (Limited)

Digital Date

May 12, 2023 (Amazon)

MPAA Rating

Rated R for language throughout

From award-winning director Ben Affleck, AIR reveals the unbelievable game-changing partnership between a then rookie Michael Jordan and Nike’s fledgling basketball division which revolutionized the world of sports and contemporary culture with the Air Jordan brand. This moving story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son’s immense talent, and the basketball phenom who would become the greatest of…
Full synopsis »

Some call it a sports drama, but it’s not: it’s a business drama through and through, and a pretty damn good one at that. A film critic by night but a marketing executive by day, the Ben Affleck-directed Air resonated with me in a big way. Bold moves to leapfrog your larger competitors? Savvy marketing and product design to resonate with your audience? Negotiations and schemings sprinkled with a few “fuck it” moments. Sold.

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