Bob Barker, longtime ‘The Price Is Right’ host, dies at 99


(KTLA) – Bob Barker, the longtime host of the gameshow “The Price is Right,” has died at the age of 99.

Barker’s publicist Roger Neal confirmed his death. Neal told Nexstar that Barker died “peacefully” at his Hollywood Hills home around 8 a.m. Pacific time.

“It is with profound sadness that we announce that the World’s Greatest MC who ever lived, Bob Barker, has left us,” Neal said in a statement included with the Neal PR firm’s obituary of Barker.

Television host Bob Barker appears on the set of his show, ‘The Price is Right’ in Los Angeles on July 25, 1985. (AP Photo/Lennox McLendon, File)

Barker, who was born in 1923 in Darrington, Washington, grew up on the Rosebud Indian Reservation in Mission, South Dakota. He later enlisted in the U.S. Navy Reserve before beginning his broadcasting career as a radio announcer.

In 1950, Barker and his wife Dorothy Jo Gideon moved to California where Barker landed his own radio show. It was on this show that Barker attracted the attention of game-show producer Ralph Edwards, who picked Barker to host “Truth or Consequences” in 1956, according to Barker’s obituary.

Barker hosted “Truth or Consequences” through 1975. But a few years earlier in 1972, he also took on hosting duties for the CBS revival of “The Price Is Right” — previously an NBC game show hosted by Bill Cullen — and kept the gig through his retirement in 2007.

Barker also often used his platform to advocate for animal rights, a passion he shared with longtime friend and his estate’s co-executor Nancy Burnet.

“I am so proud of the trailblazing work Barker, and I did together to expose the cruelty to animals in the entertainment industry and including working to improve the plight of abused and exploited animals in the United States and internationally,” wrote Burnet in a statement shared with Nexstar via Barker’s publicist.

This is a developing story.


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